The 2022 FIFA World Cup in Qatar

As the countdown to the 2022 World Cup in Qatar enters, color TV manufacturers are also taking advantage of the momentum to launch a sprint. In 2022, under the superposition of multiple factors such as the epidemic, the overall decline of the color TV market is also certain. However, in the large-screen market, high-end market, domestic brands are still doing well.

Related analysis believes that, as the global popularity of the top competition, the World Cup is not only millions of fans carnival festival, but also the new benchmark, the arena of the new king of color TV, color TV manufacturers at home and abroad will not miss such an excellent marketing opportunity.

Image quality iterates faithfully to the scene

However, throughout the history of color TV development, for consumers, the improvement of picture quality, visual enjoyment has always been the most essential demand for TV products, and the World Cup, as the world's top event IP, is not only the best window for color TV sales, but also the best stage for color TV manufacturers to show new technologies.

In recent years, the rapid development and popularization of 5G in China has accelerated the advent of the 8K era. This also puts forward new requirements for iterative innovation of picture quality. Through the in-depth analysis of users' TV use and demand, TV manufacturers found that "the light in the home environment is complex, users do not adjust the habit of picture quality parameters, and the increase of viewing scenes with wide field angles" have become the three main pain points of current TV use.